At the Krasnaya Polyana Resort, not just a store opened, but a whole organic space with useful lectures on ecology, safe care and natural ingredients, as well as a real tactile “zone” - before purchasing, you can test cosmetics, feel the texture and aroma of each product. A large sink with water allows you to test shampoos, gels, balms and soaps. There is no synthetic aroma in the store that will make you dizzy - all the ingredients are natural, and the aroma here is appropriate.

The brand is also trying to introduce a recycling culture. The store has a special basket in which you can leave glass and plastic containers from already used products, and as they are filled, all empty jars will be sent for recycling.

“Krasnopolyanskaya Cosmetics” is a local eco-brand, widely known throughout Russia. All products combine the benefits of natural ingredients, carefully grown on the brand's own eco-farm, with the action of high-tech innovative assets, and are ideal for daily care.

The company’s ideology is based on ecology and ethics. The production runs on renewable energy, a full production cycle has been created to minimize the carbon footprint, almost all packaging is recyclable, and cosmetics are not tested on animals.